Because I Can: The Postcard Book


Hey Folks,

This is the latest post in the “Because I Can” series about making Blurb books in an edition of ONE. Yes, you heard and read correctly. I’m making books with the intention of capping the print run at ONE book. Why? BECAUSE I CAN. We have really only had this option since about 2006, yet photographers ALREADY seem to take this for granted. I know, there is so much change on a daily basis that we are perpetually thirsty for the new, always wanting the latest and greatest. I get it. However, I for one cannot overlook the power in having the ability to make a single book. I wrote about this in a previous post, so if you want the background then go back and have a look. I pulled a selection from that prior post to set the table for this one. This is a series people. I’ve made at least a dozen books already and have eighteen more in the pipeline.

This book was created after overhearing a conversation between two young girls in a Japanese stationary store. They came across postcard material and said “Remember these? I really miss getting these in the mail.” Then they spoke about “giving up” and going with email. I asked myself “Why?” Why do we do this to ourselves. We give in, give up, cave to what is happening these days, as if we don’t have a choice. This book was crafted from found post cards, scanned front and back. Postcards were then sleeved and inserted into airmail envelopes.



Rethinking the Traditional Photobook Webinar with Photoshelter

A few weeks ago, right before I embarked on my crazy three-week Blurb trip across Canada and the United States, I was contacted by Photoshelter in regard to doing a webinar. I’ve been a Photoshelter user for many years, so it felt right and I believe in what the platform can do. I’m a total underachiever when it comes to Photoshelter because I’m muddling in my own soup and really don’t use the platform to the fullest. I love anything that empowers photographers to do more. This is also why I love Blurb, so when it came to figuring out what the webinar would be it was fairly easy to come to this conclusion; it’s time to rethink the photobook.

Many people assume because I work for Blurb that I am pro print-on-demand and anti anything else, which couldn’t be further from the truth. Several weeks ago I co-taught a workshop with a powerhouse of creativity, Lauren Henkin, who is a handmade bookmaker. I RAN from the workshop salivating in regard to making my own handmade pieces.(If I ever get time.) And I also love traditional publishing methods, methods which provide the world with truly magnificent publications. I believe that as photographers our job is to create, and then ultimately utilize anything which helps us further the work.

I see a tremendous amount of conformity in our industry, which continues to puzzle me, at least to some degree. I get that times are tough and people are needing to get by, but I think the best work being done is being done by people who are breaking with tradition and acting off of pure creative instinct. You can compare alternative processes to what we have had in the past but I think in doing so you are comparing very different processes which were never designed to replace one another but rather to compliment one another. This, in essence, was the design behind this webinar.

I’ve heard through the grapevine that the feedback was overwhelmingly positive, so perhaps we were on the right track here and perhaps at some point there will be a follow up event. Have a look, have a listen and hopefully you find this helpful.

Rethinking the Traditional Photo Book with Dan Milnor and PhotoShelter from on Vimeo.