Because I Can: The Postcard Book


Hey Folks,

This is the latest post in the “Because I Can” series about making Blurb books in an edition of ONE. Yes, you heard and read correctly. I’m making books with the intention of capping the print run at ONE book. Why? BECAUSE I CAN. We have really only had this option since about 2006, yet photographers ALREADY seem to take this for granted. I know, there is so much change on a daily basis that we are perpetually thirsty for the new, always wanting the latest and greatest. I get it. However, I for one cannot overlook the power in having the ability to make a single book. I wrote about this in a previous post, so if you want the background then go back and have a look. I pulled a selection from that prior post to set the table for this one. This is a series people. I’ve made at least a dozen books already and have eighteen more in the pipeline.

This book was created after overhearing a conversation between two young girls in a Japanese stationary store. They came across postcard material and said “Remember these? I really miss getting these in the mail.” Then they spoke about “giving up” and going with email. I asked myself “Why?” Why do we do this to ourselves. We give in, give up, cave to what is happening these days, as if we don’t have a choice. This book was crafted from found post cards, scanned front and back. Postcards were then sleeved and inserted into airmail envelopes.




Some people have been asking where I have been, where the posts have been, and I have to apologize for slacking off on the Smogranch front.

I have been in a state of perpetual pack and unpack, jetting from one place to another, for work, and for shorts periods of time. So, little time to post anything more than simple observations, mostly unrelated to the photography world.

Don’t get me wrong, I write everyday, and take notes on most situations I find myself in, but most of what I jot down isn’t really intended for the blog world, unless you are looking for a cure for your insomnia.

So, I’m home now, for a few days, and will try to post later today, tomorrow, etc, But, we are supposed to get rain today, the first in months and months, so I might be outside just watching the day pass.

After my shoot, and subsequent quick trip to Los Angeles, and after I catch up on paying bills, returning calls, emails, talking to mom, sis and bro, etc.