Blurb Custom Books

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The last few months at Blurb have been as entertaining as any since I’ve been around the company, and my history dates back to the 2006 era when things were just getting started. In a ONE MONTH period we announced offset printing, custom books, Blurb to Amazon, pick-and-pack and the Magcloud event. ONE MONTH.
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With each of these announcements comes the nuance of incorporating these into your workflow. The way I like to describe what these mean is that you can truly do whatever it is you want to do. Want to print offset and POD together? Perhaps using the offset for your trade edition and POD for your limited edition? Go head. What to do an offset run, a magazine and Ebook from the same project? Go for it. I’ve said this since 2006, the only thing holding us back today is us. I’ve spoken a lot about learned behavior, and in my world nothing showcases learned behavior more than traditional book publishing. Personally, I think there is A LOT of room to grow when it comes to this model. Contrary to what you might think, I love traditional publishing. I don’t see life as either/or but rather as a multitude of options. Yesterday someone sent me a link to these two beauties. Telex Iran and Magnum Contact Sheets. And I know…..I KNOW, even with a book buying gag order in place by my wife…at least ONE of these will end up on my shelf in the coming weeks. I have 350+ monographs and illustrated books on my shelf currently, and if I can predict the future, this will only continue to grow.
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Let me shine some light on the Blurb angle from MY perspective. Our new custom, offset offering is not a magic pill, but what it does allow for is you being the one in the drivers seat, which is how it should be in my humble opinion. The Blurb option is about freedom, time and flexibility. The publishing world is a bit slow and stodgy for me. I want to do what I want, when I want and how I want. Selfish? ABSOLUTELY. It is, after all, MY WORK. Also, my life can’t ever be entirely about a book. I can’t put my work on hold, my life on hold, my free time on hold and donate everything to doing a book, marketing a book and attempting to sell a book. Books are important for me, but as a photographer I feel my primary job is to make new work. I’ve seen plenty of folks put their entire life, and bank account, on hold and donate a year plus of their life to the cause. On one hand I admire the tenacity, but on the other I know, in many cases, what they have really given up. I also realize that a monograph style book (The Holy Grail) typically reaches a very small number of people. Remember, they are often times printed in runs of 3000 copies or less and many don’t sell. I need multiple streams, especially because I’m far more interested in what the public thinks, and those people IN my images, than editors, gallery owners, publishers or museum people. Again, I frequent galleries, publishers, museums, etc., but I find less and less relevance when it comes to my requirements as a photographer.(This was not always the case, and I know that my goals are different than a lot of other people and in many cases they are aiming their books at PRECISELY these people.) The good news is that all of us now have these options.
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I am a HUGE believer that WE are the media today, in whatever shape we want. WE are no longer beholden to middle men. Want to be a magazine publisher? Do it. Want to publisher your own monograph in WHATEVER form you want, with WHATEVER edit you want aimed at WHATEVER audience you want…then DO IT.
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We no longer need to be chosen. We no longer need permission, although many of us are still waiting around for it.(I truly do understand this. If feels good to be given a pat on the back.) This is where Blurb comes in. Hire the designer you want, make the edit you want, dream up a size you want and get the damn thing done, out and into the world at whatever pace you want. You are STILL going to have to pay for it, but why not pay for the book you actually want at the pace you want and for the audience you want? And speaking of audience….anyone see that post I sent out on Twitter a few weeks ago? About the 1000 true friends? THIS is what I’m talking about. A few years ago when I did my short run magazine all I did was ONE blog post. Boom, gone. Sold out. I remember thinking at the time, “You know, if I really made an effort to bond with those of you read this blog I could have probably sold 500 copies pretty easy.” I like you people, and I feel that there is a core group here that has a bond of photo-likeness. Imagine how dangerous you would be as a self-publisher with 1000 true friends and a minimum book run of 750 books.(Fewer in some cases.) But let me restate something….YOU are still going to have to pay for your book, and this is where the paradigm has also shifted. YOU are now in direct communication with you audience, and for the first time don’t need “middle-people” to accomplish you publishing goal. Presale is something I think many people need to explore MUCH further than they already have. I’ve always said your database is your most important tool. Imagine having an email list of 500 people who are your supporters. Maybe once you twice a year you send an email saying “Hey, I’m making an offset run on a book about X are you interested?” This is doable NOW. People have actually been doing this for quite a while now and so can you! Now..imagine getting the money upfront to pay for the offset run……you see where I’m going with this? El futuro nuevo!!!
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The images you see in this post are from a custom book that went through Blurb a few months ago. I know a little about this book because I shot some of the images including the one you see at the bottom. I have ONE copy of this left, one that has been difficult to keep a hold of due to the number of people who have asked to have it, buy it, etc. EVERYONE who has seen this wanted one. I gave one to a friend who has deep wine/food interests and within days someone had stolen it, always a good indicator of a book’s success in my humble opinion. I can’t imagine the process of having to do this via traditional channels. I would have simply never agreed to it. I’ve got too many others things on my plate. What you had was a soulful project, a few driven individuals and the belief the world would be a better place with this book circulating the pathways of life. The creator of this project wanted a simple, farm-to-table book that was small, crafty and intimate. He partners up chefs and winemakers, providing each pairing with their own mini-book which then combine to form the set. You can purchase them here if you are so inclined. I’ve had these books with me over the past few weeks, and can say without hesitation they have provided THE most dialogue, interest and conversation than ANY of the other books I’m currently schlepping around including all my new traditional monographs.

Finally, some advice. If you are viewing the Blurb offset approach like another traditional publisher then don’t bother. I really think you have to look at the PLATFORM. Not one piece….but ALL of the pieces. POD, offset, magazine, E, pick and pack, presale, etc, etc. Now, I can help, offer suggestions, explain what I’ve seen others do, so ping me if you want to hear my state of affairs.

We live in a time of choice, luckily, and my dream is to see talented people make the best decision. I would love to see people publish the project they have always wanted to publish, not necessarily the commercial choice, or the book they THINK they are supposed to publish. Be smart, work hard and the options are there…

Yesterday, while at the Blurb office, I began to understand that I MIGHT have an offset/custom book in my semi-near future. But people it’s gonna be WEIRD. I will be unlike any photography book I’ve seen, and I really don’t know if ANYONE outside of my mother would actually read this book. But what I realized I can do is write it, shoot it, build it, create a digital version and show it around, see if people run away or hug me and offer large wads of cash for my future publishing endeavors. It could happen….

FYI: Don’t look for custom book sizes and materials on the Blurb site, or in our software…..these are CUSTOM books. They are what you want them to be. Figure out what you want and then go here. Get a quote then go make history.

Stay tuned for more custom book stories….

I Like Old

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(The number of views for Sebastiao Salgado’s TED Talk.) I’m just going to say this, Salgado is the best documentary photographer alive. You could argue actual composition and style, and there are others that are good, but when you boil down longevity, impact, scale and influence there is nobody even in the same range. Now, I’m lumping guys like Edward Burtynsky in another category of work, but that is my own personal preference. And I don’t put Salgado in the “conflict photographer” group either. Perhaps I should define Salgado as a “classic documentary photographer,” but that would be confining because he transcends the traditional outlets and the art world, but ultimately that is not what this post is about.

Can you guess what these numbers correspond to?

305,482
363,366
402,343
652,118

Yep, you guessed it. Camera reviews.

As you can see, these numbers are not even close, and oddly enough the geeks watching these reviews are planning (mostly talking) to hypothetically (Because most don’t actually make photographs.) do the kind of work that Salgado is doing only at an absurdly inferior level. Personally I think this is why people laugh at photography and our “geek” legacy. I also find this wildly depressing, and I think it’s been getting worse over the past decade. I think if the rest of the creative world actually cared they would feel sorry for us. Yes, I said “us” because I was spawned from the photography world. Multiple times per week someone asks me about gear, either what camera to buy or what I think of some new model. I have my standard, canned answers because frankly I detest talking about this stuff. “Whatever is small and whatever you are willing to carry,” is my number one response because I actually think this response is helpful and I truly believe it. When it comes to new cameras I have another canned autoreply, “I don’t know.” I should probably add, “I don’t care,” but that might sound a tad smug, so I’m currently holding back on that little caveat. Even if I wanted to keep up with the new models I’m pretty sure I would not be able to unless I quit my job, rid my life of all things meaningful and holed myself up with a case of Jolt Cola and some cheap hooch. But more importantly, WHY would I even want to do this? The absolute truth is your camera has so little to do with your images it’s almost irrelevant, but don’t tell that blasphemic tale to the masses sitting through unboxing videos. (There should be a minimal jail sentence for anyone caught hatching one of these devilish creations.) Heck, I did a test on my own YouTube page years ago with a “What’s in my Bag?” post and a “New Camera at Smogranch” blast. The “What’s in my Bag” video has almost 5000 views, which for me is massive because my mode of promoting my YouTube page is neglecting to tell people I actually HAVE a YouTube page. And to say the video is low quality is an understatement of supreme proportion.
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But something else dawned on me. I like old stuff. I like stuff that has been in my hands long enough to feel like it is actually mine. I like stuff I have a connection with. I’ve got a friend who buys almost every new point-and-shoot digital camera that comes out. No joke. All brands. Then he calls me and says “Okay, I’m serious this time, THIS IS THE ONE.” Then, two weeks later it’s on Ebay, and I get the follow up call. “Oh man, that piece of crap would’t focus and the skin tone was horrible.” I let him finish talking then I hang up on him. As you can see, I’m in need of new soles. I could buy new shoes, but I don’t need new shoes. I need new soles. These shoes finally feel like they are mine, and if anyone reading this knows me you know I wear these almost everyday. This will be my third set of soles for these particular babies. When I look down I know what I’m going to see, and more importantly I know what I’m going to feel.

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The same can be said for my camera. It’s the same boring model I’ve been using for twelve years. It’s not the only camera I have, but the rest, with the exception of one, have been with me for about the same amount of time and some much, much longer. (I did buy a new system in the last two years, but it was only new to me, and had already been discontinued roughly a decade prior to me acquiring it.) There is no guesswork. There is no awkward moment. There is no learning curve. In fact, the only thought I give toward them is choosing a format. That’s all I need. The burden of choice is lifted and I just going into the field to look and see.
As many of you know, I’ve taught a few classes here and there over the years, both here at home and along some distant shores. Many modern students are defeated by the newness of their equipment before they ever set foot on photographic ground. I look over to see them staring at new everything, their conversation filled with menus, buttons and custom functions, not to mention the software woes on the backend. It just doesn’t work, nor will it ever. Now, if you love the gear more than the actual photographs, yes it will work, and there is no shortage of all things new. I say this not being contrite, but I’m entirely sure that many of those watching these camera reviews have no actual interest in making photographs. This is a reality of the photography world.

My advice to you is two fold. First, get a camera, commit to it and put all the rest away in a locked compartment. Then give the key to a trusted companion under the promise that when you come to them in a sweaty frenzy claiming you REALLY need those other cameras because your Zupperflex 5000 is only good at street photography and your Zupperflex 5001 is the ONLY thing that will work for your softcore “poolside” glamour “work” your friend will, as promised, kick you in the teeth as hard as they possibly can. Second, use your chosen camera until it wears out. NOT until a new model is released, or a new software version flies down from the ether. USE THIS ONE CAMERA UNTIL IT WEARS OUT.

I know a few non photographers who have done this. People who love to shoot for the love of shooting who never went down the equipment rabbit hole. They ask me to look at the mirror in their battered FM2 or their 5D Mark II shutter with 500,000 exposure, the camera in one hand and the shutter in the other. These people know, the have seen the light and know the light comes from what it in front of you, not what is in your hand. Find something and grow old with it.

And people this is the FUN part, and I guarantee your imagery will IMPROVE. Less distracted photographer equals better photographer every damn time. And what’s so great about this is WHEN you imagery improves it illuminates the reality that the rest of the nonsense really doesn’t matter. Slowly your gear will become just a distraction because you will be consumed by your imagery, by the light at 3:43 PM, by a location or by something you haven’t quite put your finger on yet. Your gear will become a reflex used to scratch a creative itch and the thought of taking time to watch a YouTube clip about something new will finally strike you as absurd. It’s a learning process that has nothing to do with technology or screen time. It is about an ongoing conversation with good friends.

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Blurb Tip: Learn from Bruce Lee

I think most people who are knowledgeable about martial arts would describe Bruce Lee as a transcendant martial artist. Before he became the legend he did Lee studied a variety of styles, many of which had been around for decades, maybe even centuries. But it wasn’t enough. Bruce Lee was looking for something new, something different and something distinctly his. It was because of THIS that Bruce Lee became a legend. I think there is A LOT to learn from a guy like this. Lee had many detractors, those who suggested he was a fake, those who suggested he was revealing secrets he shouldn’t, some even claim this the cause of his death. Was there a secret “death touch” applied to him as he made his way through the safety of his daily life? More likely his death was from natural causes, but the rumors still swirl all these years later. What I take from Bruce Lee is the reality of the payoff of finding your own way. I learned to look at what has been done then build on it. I’m not always going to succeed. In fact, epic failures are common, but I’ve learned that these failures are only that in the minds of others, those needing constant support and gratification. I know that starting over is a good thing. I know because I’ve had to do it over and over and over.

I think this concept is a good one when it comes to looking at Blurb. I spend a lot of time around the photography world and I see some truly inspiring things, but I also see a tremendous amount of conformity. I myself was, and am, a product of learned behavior. A traditional photojournalism education, twenty plus years of working full time as a photographer. These influences did things to me, still do, and thus I realize my photographic brain was in part designed by someone else. Skynet made the Terminator. Those around me, and the industry made me, but all these years later I’m learning to reverse this reality. It isn’t easy, but it is WELL WORTH the effort.

Over the past few years I’ve heard more than a few photographers refer to Blurb and say, “Well, I can only use Blurb to make a portfolio or a book maquette for a publisher.” For me this is such a painful sentence to hear because it is so far from the truth and is so illustrative of what I’m referring to, the learned behavior we are all so influenced by. Making portfolios and maquettes are both grand endeavors but they are far, far, far from the reality of what you can do with a platform like Blurb. And when I say Blurb let’s just say I’m referring to ANY new platform that provides a substantial tool base. These platforms are designed for everyone, but where they really shine is in the hands of the searchers, the pioneers, the Bruce Lee’s of the world who see the tools and ask, “What can I make with those?”

In today’s world I see most of these new, challenging things being made by people who aren’t working professionals which is both expected and unexpected. Pros are typically hunting a trend, a style, an industry tradition or keeping the all-powerful hierarchy in mind while the consumer just responds to what feels right. I think this is a very powerful example for us to follow. In short, take new technologies and run with them. Blurb was never intended to replace traditional publishing, something that some photographers think was the intention. Not even close. In fact, when sitting around at the office looking at books, I’ve had that conversation with Blurb folks from every facet of the company. We see a book we love, try to see where it fits, how it works and then say, “This would be great for a traditional publisher.” If it contains quality work, points to a specific audience and the photographer, or creator, has a community then why not. Just the fact a traditional publisher won’t print you one copy of your book, or the fact that Blurb isn’t going to print a six-color offset 6×17 book with silk endsheets and a varnish should be enough to quality this fact, but in some cases I guess it isn’t. These approaches are apples and oranges.

So, with this in mind I bring you something very new and very different. After one hundred and sixty books, many of which were done for commercial clients I think I FINALLY started to figure out what companies like Blurb are offering me. In one word, freedom. This ain’t a word I take lightly. Live under the thumb of someone else, or something else, for long enough and freedom takes on even more taste. What I bring you here is the first installment of a series I will call “Because I Can.” These are simply books I’ve made because I have the ability to make them. But let me tell you how this came about.

Several months ago I got a call from a photographer who was asking me technical questions about color management. Now for me I equate color management with that gymnastics thing with the ribbon. I know there is an audience for it, but no matter how long I try attempting to comprehend its real meaning I always remain puzzled. Color management, if you are going to print anything, is wildly important, no doubt, but it’s just that I find it really boring. And, I think if you are too fixated on color management you will miss the idea of making the book in the first place. I equate this scenario to the famous Bruce Lee quote of “It is like a finger pointing to the moon. Concentrate on the finger and you will miss all that heavenly glory” I included the You Tube film at the top for your viewing pleasure, and for you to see the original use.

So, after this phone conversation, and after my urging the photographer to calibrate, use the ICC profile and to keep monitor brightness in mind, I realized my good intentions had been lost on someone still occupied almost entirely with color. I hung up the phone, turned to my wife and said, “I don’t think he gets it.” After further consideration I began to realize that perhaps I needed to be an example. If I MADE things that illustrated my point then perhaps the idea of the final product would outweigh the things that might keep people from feeling all that heavenly book glory. I made a decision right then and there to make ANY book that came to mind, NO MATTER HOW SILLY, STUPID, RIDICULOUS OR UNREALISTIC THAT BOOK IS. Am I selling these books? No. Am I putting them forth in the world and telling everyone how great they are? No. Are these the only books I’m making? No. But let me tell you something very critical. These just might be the most important books I’ve ever made.

When I quit working as a photographer at the end of 2010, unexpectedly, an entirely new world opened up to me. The same exact thing happened the minute I made the book in the film you see below. Talk about a lightbulb going off. And it isn’t just me. I’ve done seven of these books so far, have a list of seven more I’m working on now, some good, some silly, some I don’t know what, and I’ve also shown them at some of the presentations I’ve done. Each time, after showing these books, I’ve had photographers come up and say, “Seeing those books jarred something loose.” This makes me feel like my idea of being an example was perhaps the right move.

People, if you are a photographer then you are a member of the creative community, a community which many people consider to be littered with “artist types.” One thing I’ve noticed about “artist types” over the years is that these people, under no circumstances, need to offer an apology for being eccentric. Art is eccentric. So then what is all the conformity about? Is it about chasing tradition? The market? What? I wish I could answer that for you but I can’t. I want to leave you with a word of advice, if you will permit me. Get crazy. Stop doing what you think you are supposed to do, and start doing what your heart, brain, DNA, anger, anguish or frustration tells you to. It might not work the first time, or the tenth time, but ultimately, I have a sinking suspicion, you will find the creative promised land and when you do what you finally create will probably shock you. As humans we are unique, like snowflakes, so let’s keep this in mind when it transfers to what it is we are attempting to make. Good luck.

ONE MORE THING: I actually had someone suggest I was only doing these books because Blurb paid for all of them. Just so you know, first of all, that is a REALLY lame response to this idea, but secondly I used up my book allowance in February. I am paying for ALL of these books, regardless of how inexpensive or expensive they are. Am I rich? No, but I really wish I was.

Blurb Revolution

A random seascape for no apparent reason, but that sky is kinda Blurb blue.

Okay, I’m a total Blurb homer, and I work for the company, but I still felt I needed to write this post.

Last week was an especially interesting time in the history of the company, with the arrival of two, three or perhaps even a few more very important things.

First, Pro Line books are now here. Photographers polled over the past few years were asked “What do you want?” There were many responses…as you can imagine. But, what came through loud and clear, “We want more paper choices, end sheet choices and more cover options.” So, in short, they are here. But Dan is there more you ask? Yes, there is. These new additions are not just more options, not in my opinion. They are options that speak directly to photographers who are looking at Blurb as a vehicle for the future. Let me explain.

Four years ago, when I first started using Blurb, and many other POD book makers, I was using these books for a few things, mostly portfolios and promo books. Over the years, as the technology got better, and my understanding of books got better, I began to realize I was selling myself short as well as selling my books short. Soon I began selling books to both clients, shoot specific, but also began selling my books to collectors or people who just wanted to own my work. At the time I did not fully understand the power of the book, nor did I understand how to position a book. Once I saw the look in my client’s eyes when that bright, shiny book was placed before them, the wheels began to turn in my mind.

It’s been said that photography is a story best told in book form. I think we have Gerry Badger to thank for that notion, and I am one hundred percent in agreement with him. The book is a powerful thing that commands a certain respect, both with photographers, but more importantly with the general public.

In the past few years, with the economic downtown, the publishing industry has been impacted. With having said that, the traditional publishing world is still making signature books, and looks to be ready to do so well into the future. For this I’m glad. Behind me, as I write this, is my photo-book library, which is overflowing with books(Including Blurb books!). There are more on the way. But, one of the side effects of the downturn is that photographers who might have been published before are simply not being afforded that opportunity today. That is where Blurb comes into play.

What I’ve seen happening over the past few years is the reality that books are being defined by different ideals. With the advent of companies like Blurb, the book has taken on a different face, one which has allowed for a more wide ranging scale of what is being published. Sure, many of these books are, let’s face it, not good, including many of mine, but many of them are exceptional. New talent, new faces and new opportunities have been merged in this exciting new time. Case in point, Photoeye Books selling my “On Approach” book.

Pro Line takes this one step further. Recently, at the Palm Springs Photo Festival, Blurb was able to offer a sneak peak to festival attendees. I spent four days in a room at a hotel, a room filled with these books, and I have to say, the response was overwhelmingly positive. Now, I know what you are thinking, cause you are a photographer, and I’m a photographer. You are thinking, “Who cares what anyone else says, I gotta see it myself.” I know. I always think the same thing. But, I can’t sum it up any better than a photographer who sat with me and viewed these new books and new materials. He simply said, “These are a good as anything being published today.”
I know, you still want to see them. But let me ask you this? Ever thought of doing an edition? Small run? Tip in print? Feel like maybe you have more options now?

Now, Pro Line, at least to me, was somewhat expected in terms of the future of Blurb. I know, I’m terribly jaded and demanding, but again, did I mention I was a photographer? So, my standard mission statement is “I want everything. I want it now. I want it for free.” So these new books I saw coming.

What I didn’t seem coming was BLURB MOBILE This application is potentially a real game-changer, at least this is how I see it. In essence, BLURB MOBILE is a storytelling tool. Just for a second, imagine you are me. Imagine you love film. Imagine you love working on obscure projects that take unrealistic amounts of time and potentially have very little market, but yet you can’t think about life without these projects being an essential part. imagine that when you are shooting in the field, and blogging, you get constant requests from people who ask, “Where is the new work?” “When are you gonna post your latest shoot.” Imagine that you don’t want to do this because you realize the modern attention span is so short that if you post the work as you go, by the time the story is complete, or the book, the average follower will respond with, “Yep, I’ve already seen that.” And, imagine that you are old school in your thinking that good work needs to marinate and needs time to be lived with BEFORE it is released on the unsuspecting world. But imagine now having a secret weapon that will bridge this gap.

I now have a tool that allows me to have anyone who is interested FOLLOW me as I go. Anyone who is interested in my project can see AND hear what is happening in the field, without me “showing my hand” so to speak when it comes to the final images. Imagine being very happy. Imagine creating an audience for your final project, as you go along, so that when your project is done you have an audience of people who have NOT seen every image, and can relive, relearn and experience the project the way it was intended to be experienced. Imagine this sounding pretty good.

Well, now you have another option.

Oh ya, did I mention the Blurb plug-in for Lightroom? That’s kinda new too. Just to hurl something else at you.

I know what you are thinking. “I want more.” I get it. Did I mention I’m a photographer?

I’m not sure what the future holds, and let’s be real. NONE of these things substitute for time and access in the field. These new items are like arrows in your photographic quiver.

Any questions about these things, just let me know.

New Film Test

By the time you read this Kodak will have announced their new addition to the Portra family of films.

I received a sample of this new emulsion, weeks ago, but due to my schedule from Hell, I’m just now I’m getting to these images.

Now I’m not one to make bold proclamations or canned responses that people love when introducing a new product, things like “I could have never done this before with my old film” or “This new film has taken my photography to new level.” Why don’t I do this? Well, because we all know that is total bunk. It never fails that we are bombarded by this stuff when new things land in our laps, but I won’t do that to you. I prefer to actually speak in normal human terms, terms that have yet to be controlled or destroyed by the marketing machine.

First off, my old Portra film was great. I had no complaints. I had been using it for years, and I know it inside and out. I rate it at 320, sometimes giving it a little more depending on the scene, and would swtich from VC to NC depending on what I wanted or what color of pants I was wearing. Ha, got you, not paying attention already. SNAP OUT OF IT.
So, when this new film arrived, I wasn’t thinking to myself, “Oh thank God, I need a new film.” But, being the curious photographer I am, I wanted a little testy on this stuff. In short, it works great. Does that sum it up for you? I made pictures I could have never made before? My clients were in tears and willing me their unborn children? The kids I was photographing got smarter just by me being there? “E” none of the above.

My observations are this. It seems like a true 400 film, although I’ll keep shooting at 320 because that is what I’m rating my TRI-X at and I want to keep the same meter reading. Two, it is very fine grain. This is nice, and will help with the 35mm I shoot. 6×6, not so critical to me. And let’s face it, we’ve all learned how to digitally add grain over the past ten years, so we don’t really want to get rid of all of it do we?

The film also handles cold and warm light. I played around with making some cooler images from this work and those pictures looked great. So did the warm images. Lastly, the scanning. Scans were right on the money, with only super-basic moves being required. And oh my God, there was detail in the highlights!!!!!!!!!!!!!!!!!! Now I do miss my plastic looking skintone from my digi cam, but I’ll get used to this film look. Ah, yes, I joke. Sorry.

So whether you are new to film or a long-in-the-tooth emulsion jockey give it a test on your own and see how it fits into your workflow. Kodak makes the best films, at least in my opinion, and this is just another in a long line that have defined my personal DNA, family history and every single positive thing I’ve ever done in my entire life.

The Great Yellow Father has scored yet another hit.