This is the second post in the “Because I Can” series about making Blurb books in an edition of ONE. Yes, you heard and read correctly. I’m making books with the intention of capping the print run at ONE book. Why? BECAUSE I CAN. We have really only had this option since about 2006, yet photographers ALREADY seem to take this for granted. I know, there is so much change on a daily basis that we are perpetually thirsty for the new, always wanting the latest and greatest. I get it. However, I for one cannot overlook the power in having the ability to make a single book. I wrote about this in a previous post, so if you want the background then go back and have a look. I pulled a selection from that prior post to set the table for this one. This is a series people. I’ve made at least seven books already and have eighteen more in the pipeline.
Several months ago I got a call from a photographer who was asking me technical questions about color management. Now for me I equate color management with that gymnastics thing with the ribbon. I know there is an audience for it, but no matter how long I try attempting to comprehend its real meaning I always remain puzzled. Color management, if you are going to print anything, is wildly important, no doubt, but it’s just that I find it really boring. And, I think if you are too fixated on color management you will miss the idea of making the book in the first place. I equate this scenario to the famous Bruce Lee quote of “It is like a finger pointing to the moon. Concentrate on the finger and you will miss all that heavenly glory”
So, after this phone conversation, and after my urging the photographer to calibrate, use the ICC profile and to keep monitor brightness in mind, I realized my good intentions had been lost on someone still occupied almost entirely with color. I hung up the phone, turned to my wife and said, “I don’t think he gets it.” After further consideration I began to realize that perhaps I needed to be an example. If I MADE things that illustrated my point then perhaps the idea of the final product would outweigh the things that might keep people from feeling all that heavenly book glory. I made a decision right then and there to make ANY book that came to mind, NO MATTER HOW SILLY, STUPID, RIDICULOUS OR UNREALISTIC THAT BOOK IS. Am I selling these books? No. Am I putting them forth in the world and telling everyone how great they are? No. Are these the only books I’m making? No. But let me tell you something very critical. These just might be the most important books I’ve ever made.
When I quit working as a photographer at the end of 2010, unexpectedly, an entirely new world opened up to me. The same exact thing happened the minute I made the first book in this series (The RGB Book). Talk about a lightbulb going off. And it isn’t just me. I’ve done seven of these books so far, have a list of eighteen more I’m working on now, some good, some silly, some I don’t know what, and I’ve also shown them at some of the presentations I’ve done. Each time, after showing these books, I’ve had photographers come up and say, “Seeing those books jarred something loose.” This makes me feel like my idea of being an example was perhaps the right move.
By the way, if anyone out there is experimenting in this same vein then please let me know. I’ve seen some prime examples over the past few years and would love to see more.