So I have this book called “On Approach.” I call this book, “The book that won’t die.” Technically, everything about this book is wrong, at least in terms of traditional thinking when it comes to the photographic book. It’s only 5×8. It has eleven photos total. It is only twenty-two pages. The paper is a 60-pound ivory paper never intended for photographs, and I purposely put critical or key elements in the gutter. Everything is wrong. The only problem is, for whatever reason, the book works.
This book has literally traveled the world. It’s sold in key, high-end photo bookstores. It’s in a variety of really high-end collections, and it has garnered me, BY FAR, more accolades than any other book I’ve done.
The saga continues in a good way. As we speak, this book is part of the “DIY Photobook” show at the Cleveland Museum of Art. I applaud the museum in dreaming up and fulfilling this show, and I’m truly thrilled to be part of it. I recently received the catalog that accompanies the show and was pleasantly surprised to see one of my images.
If ANYONE ends up at this show I would love a short report. I’m not sure I’m going to be able to make it and it’s driving me crazy. I’ll be everywhere else this fall but have no plans for Cleveland.
The moral of the story is not about me, or a show, or a museum. The moral of this story is to take our learned behavior, note it, and then move on and make something new, unique, interesting or different, especially when it comes to books. There is an entire world outside of the monograph and it’s our job as the “creatives” to explore.