I just ordered this thing and received it in less than one week. The doorbell rang and I looked through the glass to see yet another Blurbish box, the 157th time this has happened to be exact. I actually didn’t know what it was because I had only ordered the magazine a few days ago and didn’t think that could possibly be enough time. Apparently it is. BOOM, it’s here. I did one of these months ago, a small one, 20-pages, which I’ve been using in the field. This last trip, which was mostly wasted replacing the entire sewer line at my house, I used the magazine while working just outside of Santa Fe. The response to having the magazine was as good as you could get. In fact, it was what prompted me to do this version which is 80-pages and has more of the full story of why I’m out doing what I’m doing.
Making a publication like this, and then showing it in the field, is evidence you are not messing around. In fact, after I showed the previous version, the person I showed it to referenced the magazine later the same day and then again a few days later. I think it also had a lot to do with this person saying “You guys are okay,” and “I think you have good intentions with what you are doing,” and in that neck of the woods trust is essential to do any kind of photographic business. As for making a tool like this I don’t over think the matter. I see a need and I just go. So far this methodology has worked out pretty darn well, both commercially and now entirely and joyfully on my own.
As with many of the things I create these days, I didn’t have a lot of time to obsess about the meaning or particulars. Even with limited time the creation of this tool forced me to spend focused energy in regard to editing and sequencing. This is NEVER a bad thing even when after doing so you realize how LITTLE good work you actually have. Sob, sob. I think it has been four years and counting on this project, but a very, very light part-time at best. Doing this particular kind of work you realize the world isn’t a small place at all. You realize that even one state, in one country, on one continent would take a lifetime to really get to see and understand.
Full admission here…looking at this magazine makes me FEEL really good. It FEELS great to find a bit of clarity in the photographic clutter of life. I carry this thing in my bag and hope I can show it to others. It makes me think about what I’m doing and how the people IN the photos would respond to this. How would they feel? What does it mean to be included? What will it mean to those who have yet to see it? Having this magazine also makes me feel like there are A LOT of photographers in the world who could do amazing things with this tool. The magazine represents a very special place in the heart of generations of photographers. We all know the current state of the editorial world, so when you think about doing a magazine on your own, and running work the way it was intended to be seen, you realize just how powerful a tool like this can be. If I was a better designer I would love to create a collaborative, quarterly publication showcasing good photography with enough real estate to allow the work to shine.