New Nicaragua “EMag”
Best ten bucks I ever spent. Okay,I have probably spent ten bucks on something even better say…a twelve-pack (Milwaukee’s Best) while I was in college or a dinner of for a girlfriend I was hoping to dazzle with my smoothness. (Sorry honey, we are talking YEARS ago.) But I have to say this electronic, digital, Nica thingy is a pretty good use of my time and money.
Am digging this new toy. Yes, the answer is yes. OF COURSE there is the print version, which I just paid my hard earned Cordobas for, and it’s on the way. It’s a small, 20-pager, less than six bucks. I used to think I would make extravagant Ebooks and mags, but then I remembered I don’t know how to design anything like that. Also, something else happened. I showed one of these babies to a friend, on my third iPad before it broke, and something funny happened. A FRIEND mind you. Let me say this again…A FRIEND. Someone who I THOUGHT would have spent copious time pouring over my BRILLIANT work, only to have them spend about 45 seconds, flip, flip, flipping through, listening to HALF of ONE audio file and then hand the iPad back to me AND THEN BEGAN TALKING TO ME ABOUT THEIR OWN WORK.
So I did this Nicaragua Emagazine. The difficult part here is that I didn’t have much imagery to work with. I didn’t want to use anything that was workshop related. You see I have no real goal with this thing. Not trying to sell it or promote it etc., just doing it to enjoy it for myself, and to play with the stills/audio situation. I am still a novice here folks. What I design today are VERY simple Emags or Ebooks. The reality is most people have very little attention span. Sad but true. So, I design for the modern brain, not my ideal brain or the brain of 1985….a brain which had little more to do than wait for the next episode of Miami Vice! Now, this isn’t to say I don’t design more complicated or sophisticated work. I do, but I don’t necessarily put that work up front and center and ask people to consume it. The second version of this, and the print piece, are already in version two in terms of design, and I’m certain there will be at least a version three.
This particular Emag is just single image per spread and single audio file, most which are thirty-seconds or less. Remember when a three-minute YouTube video was considered the “sweet spot?” Ya, try that now. Even Yoda can’t hang for three minutes….just TOO BUSY apparently because every single item of every single day now is CRITICALLY IMPORTANT. Me, I spend hours watching gun videos and people 4x4ing across swamps in the southern part of America. What else do I have to do?
Even in 2014 I’m still running into vast amounts of confusion when it comes to something as simple as a digital version of a print piece. Still. No joke. I run into the “Oh, I can’t do one of those because it will kill my print sales,” people. In short, I’ve NEVER ONCE seen this happen. Also, I’ve never heard this expression from someone who actually made anything “E.” Never. Not once. I also run into the “What am I going to do with that?” crowd. I can only do so much. Make one, think for 15 seconds. You can and will figure it out. And finally the “I would never use that,” crowd. Lots and lots of art schools students in this crowd who cling to their “I’m an artist and I’m a print person” call to arms. I know this because of my job, but also because I was one of those people. I even dropped the “I would never show my work on a phone,” lines. (My chest is puffed out even now.) Until I started showing work on my phone. Granted, not to anyone I was really trying to impress, but handy situations like being on a plane and my prints are in my checked bag kind of thing.
Emags/Ebooks are fun, and they make me think about my work in a very different way. They also make me think about audience. For $10 I can acquire the first copy then distribute for free, globally, or sell if I so choose.(Read up on Ebooks in general and you will know what a hot topic this is at the moment.) I’m in a house right now, right this second, with three other people who are all on laptops with Mavericks. I can email them this little baby and boom it’s in their iBooks. However….they also have a stack of unread magazines on their kitchen counter…so Uncle Dan isn’t going to ignore that little reality either. But let me restate….UNREAD magazines. Undivided attention and time is what most of us are after, and it is at a premium people. I don’t have enough work to make a book from this trip, so it will live in magazine and Emag form only. Again, just for me. When I finish the mag, get it where I want, I’ll print a few, leave them around till my wife throws them out. Because that is what I do. This Emag, Estory, Ebook world is SO NEW and SO YOUNG that I feel it brims with excited. I don’t understand it all, don’t yet know what will work and what won’t, at least with any degree of certainty, but the game is very intriguing to me. I am purchasing a new book, “augmented.” A novel. Massive undertaking available in both print and “augmented” version. I’m diving in, and JUST reading the intro I’ve already figured out a new direction to take on my NEW Emag I’ll be starting in the new week. The world is a hybrid place now, where the straight and traditional still have a solid home but the “anything” is possible is always within reach. I say we go for it.
If you make one of these email it to me and I’ll load it on my phone/laptop and will show it to folks when I’m traveling the world. I get tired of looking at my own stuff.
Photography note: The cover image, the all black first image with streaks of white, is an image of embers from a fire drifting up into the night sky. The title page image is a reflection of me in a stainless steel outhouse door. The rest are self explanatory. PS: you can click on these files to make them slightly larger…