“Wow, what is that?” my friend asked when she looked down at the table in my office.
People, this is all I can ask for when it comes to making a book…especially a wedding book. I want to make a book that draws people in, not forces them away. Earlier today I had another reminder of this. Standing in a parking lot with a wedding client they asked about doing the book. We exchanged ideas and this person said to me, “Well, you know with a wedding book, most of your friends are gonna try to get away from that thing as fast as possible, and a lot of people aren’t even really paying attention while they are looking at it.” This echoes my sentiment exactly, and in the case of paying attention, this applies to ALL books, not just the wedding variety. I see proof of this all the time. But, the fact remains, make something that forces a reaction.

So what you are looking at is front cover in the top image and back cover in the second image. NOTHING says wedding. NOTHING. It’s a book. It’s a story. It isn’t a wedding album. Now, I know that for many of you, this simply won’t work. I get it. You live in other places, other areas where tradition plays a more heavy hand. The idea behind showing you this is simply to show you what I do, good or bad, and why I do it.

The spine can be quiet, loud, dark, light, an integral part or an afterthought. But, even when it is an afterthought….you should think through it…does that even make a shred of sense? Hopefully. My spines are typically quiet, just essentials, balanced and to the point. Fonts are smaller than what you would think. I’m not a fan of HUGE fonts. Also, this is not a font from the default window, I searched it out.

This entire book was shot with a combo of black and white film and color negative film, available light with both the Leica and the Fuji 6×9. I shot mostly with the Leica and black and white, but also offered up a thread of color 6×9. PING, PING, PING, one slow frame a time. Those of you with a Fuji will know what I’m talking about.



Now, I have to admit. I’m one of those freaks that RUNS from wedding albums. In fact, I can’t remember the last time I had to endure one. I don’t like them. I know, that might be horrible to say as a wedding photographer but it’s true. I love books. I buy them and read them and reread them all the time. There is a big difference in my mind between an album and a book.
This book is a mutt. I like mutts. Color AND black and white, 6×9 and 35mm. Bleeds. Borders. Across the gutter. Yep, all of it. Why?
Well, it’s a WEDDING book, and different rules apply, at least in my mind. I can do ANYTHING I want.


This wedding, this book, this couple, was the perfect scenario. “We trust you, do what you want.” That is what I’m looking for. Simple, clean, storytelling images, made quietly.
Do you realize what is going on in my mind when I make pictures like this, or shoot a job like this? It’s like therapy for me. I’ve never been to therapy, so I’m guessing, but it’s like visual yoga, at the risk of sounding like a douche. It is. I can disappear into my mind and just imagine the photo-life I want to see. I love to talk to people, but I could EASILY do the entire shoot and never say a word to anyone because I’ve got such a “thing” going in my mind. I don’t mean I’m special or smart, it’s just that THIS is what I’m supposed to do. I’m a photographer, or at least that is what I tell people.


“You missed a page.”
No, I didn’t. White space, quiet space, a visual timeout, call it what you will, but it is essential in my mind in forcing the viewer into YOUR pace. Slow down. This picture is important. This picture requires your full attention. No, I’m serious, this picture does require your full attention. It’s good. It’s important and you need to see ONLY this picture.
When I make pictures like these it is an intensely personal experience. So is the book. I could NEVER farm this out to someone else. It’s just too close to me. Sure, it takes time. Sometimes I nearly go mad. I curse, throw things, sweat and my insides hurt, but when I get this slick, little 8×10 in the mail, regardless of how many times I do it, how many times I receive a book, it still makes my heart skip a beat. The rest of the world just falls away and I relive. I RELIVE it all, in a two second flashback of smells, sounds and moments I witnessed.
The spine creaks, the pages smell of new and fresh and with the opening of that cover….life begins again, one slow, paper page at a time.

Tagged: 8x10, analog, ©daniel milnor, black and white, blurb, book, color, smogranch, vertical, wedding

Brilliant. Been thinking about outsourcing this bit of the job but can’t bring myself to do it. I know it’s so hard to do when I would rather be shooting stories but the end result would never be mine would it.
Fantastic post, came just at the right time.
Yes, I think you can always see it when the photog outsources. I either see books all looking the same, or images all the same so that the person editing or layout out knows what to choose. WAY too much conformity for me.
amazing album bro!
Thanks man, I appreciate that. I do like this one. Clean, small, etc.
Really great stuff! I appreciate your being open in sharing your thoughts on your process and approach to capturing a story and building a strong book. You have been on a roll lately. Keep it up.
Tom, to me, this is what all this stuff is about. Sharing. If we are not honest and don’t share what we truly feel, it means we are just selling something, and we don’t need more of that.
I’m quietly selling things, workshop in Peru, etc, but my main goal is to just share my thoughts. That might be good for some people and horrifying to others…
This is great! What a beautiful book.
I’m an outsourcee for wedding post production work and I’ve always hoped I’d find someone to make a street photography type wedding book for, although I don’t do work for anyone who shoots a whole wedding that way. But most people seem to relish the traditional types of wedding album, and at the end of the day I guess it’s what works for the client.
Charlene,
Yes, I think there are probably more people who want traditional than there are wanting my type of book. But, luckily, there are few out there.
I can’t outsource, but I think that ties back to coming up through the PJ channels and spending so much time editing, sequencing and designing my pictures. Plus, I shoot differently from job to job which would require a lot of explanation to anyone trying to put it all together.
It sickens me how good you are.
Hey, you are just as good. And believe me, I make plenty of horrible photos. I still make books that should be better, and still fumble around as if I just started photography.
Simply stunning.
Thanks Liana!
You are still one of my heroes. Your work is brilliant. Your mind…well…there is help for that.
I am not worthy!!
Sure you are. Easy as pie.
I know.. i was just jokin’ … I love the blurb… you do it well!!
I was looking at “your print” the other day..
You are a really great wedding shooter. They must have been really happy with this book. Nice work.
thanks EL. They did all the work, I just tried not to get in the way.
Dan,
I love how all of your work looks like fine art and not commercialized wedding work. Very inspiring!
How many pages is this book? It looks quite beautiful.
ZP,
I’m guessing about 120 pages. Don’t have it in front of me. Perhaps a hundred or a little more.
I detest commercial wedding work. It’s so prevalent, and so impersonal, and it all looks the same, so thank you, I really appreciate that feedback.
I think the main difference between myself and the commercial folks….my photos are real. I shoot real moments. I live with the idea that posing always looks…well…posed.
I know a lot of folks want that. It’s just that I’ve no interest in providing that type of image. When I catch something real the feeling is so great, and I can’t seem to replace that with posed imagery, regardless of how good the pose or the portrait is.
I probably shoot 1/4 of what most wedding snappers shoot because real doesn’t happen en mass. So, you have to be prepared to live with shooting 12 rolls of 35 over an entire day. This scares a lot of people.
Thanks for the inspirational work and your take on it all. I just put together my first book of all personal photos of the first 2 years of my son’s life. Cannot wait to give it to my wife at Christmas! Let’s hope I don’t spill the beans!
Oh man, that is great. She will freak out, in a good way. The first time I made a book and gave it to my mom she just looked at me and said, “Well, who printed that?” I said, “I did.” She said, “What do you mean YOU did it?” Too funny.
Wow. Simply beautiful album. You are inspiring me to print, although it might take me some practice to be satisfied after seeing the stuff you put together. Very inspirational.
Oh, and after reading your notebook post from this week I went and made my first. Can’t wait to see how it turns out. I will probably buy 17 copies, one for each member of my family.
Brian
Man, you have the extended family thing going on. Must be rough come holiday time! Glad to see you found something good out of this place. Don’t forget about the community. Sign up, jump in.
Thanks Daniel. Not really extended family so much (THAT is HUGE: my wife has 25 aunts and uncles!) This is just my side of the family: my parents, siblings, their spouses, their kids. I made a notebook with a picture of each, artistically done, inside. Can’t wait to get it. I will check out the community. Thanks for the suggestion.
Brian
“You missed a page” – I hear that from time to time too. Frustrating until you describe why. Sometimes they get it, sometimes they don’t “Put another image in there”. Nah…not if the image needs a blank page. Book design is SO personal…which makes the process something you have to love to be able to continue to do.
The pro photo job is as much about education as anything else.